Challenge

The challenge was to establish a visual dialogue between the concepts of artificial intelligence, modernity, and technology with the attributes of an ERP (Enterprise Resource Planning) with the aim of unifying in a way that conveyed fluidity, proximity, and trust.

Target Audience

The identity was designed to reach entrepreneurs and managers of small businesses who value the use of intuitive interfaces. As well as, small and medium enterprises that seek to modernize their business management, which value automation and integration.
In this way, people who wish to issue invoices and manage sales easily were also considered a target audience for the production of the BitERP identity, those seeking to simplify their daily operations and find practical solutions in business management.

Concept

The search to integrate all the different meanings of the brand generated the creation of a visual guideline that combines all the representative elements, grouping the elements of artificial intelligence as a central core of a system that develops and operates around it. 

Identity Pillars

Logo Creation

The icons were developed and planned to communicate this integration with the real meaning of bitERP. The Asterisk symbolizes Artificial Intelligence, its assistant; the Arrow represents the ERP, its system with a precise direction; and the Core acts as the central point, unifying the entire platform.

The composition results in a brand that conveys technology and modernity.

Variation 1

Your main version consists of its extensive typographic part, accompanied by the icon in the “Negative” form, being directly an asterisk.
It also contains the color separation, where the highlight color is applied to emphasize the internal arrow of the iconographic logo, serving as a separation for the textual part inducing the correct reading of “BitERP”.

Variation 2

For more flexibility of use, there is the second form of the logo that can be used in different contexts. Following the inverse form created previously, indicated in the image as “Positive”.
In this way, it preserves the asterisk, the arrow, and the separation of words for the correct reading of the name BitERP. In this variation, there is its stacked form.

Variation 3

It is also possible to use only the icons indicating the representation of the brand, which can be used in headers, for example.

Usage Forms

For its proper use and preservation, it is necessary to follow the defined visual guidelines.

Incorrect

• The color should not be altered to make the logo monochromatic, or any colors that deviate from the defined color palette.

•   Furthermore, it should not be changed in a way that distorts the identity and even less deviating from the standard already used by the brand.

  
  

• Do not change the structural form of the logo, distorting the position of the elements and altering the overall visibility.

  
  

Correct

• Any color from the palette can be used within the already defined variations, maintaining the integrity of the brand, always combining the “arrow” with the “ERP”.  The Square version of the logo should combine the internal color (symbol that forms an asterisk) with the “ERP”.

  
  

  

• In addition, the “Positive” icon must always be filled and never become a completely transparent image.

  
  

Color Palette

The colors were selected in such a way that they brought a feeling of trust, modernity, and youthfulness. A high-contrast palette was developed for maximum legibility and visual impact, and it is optimized for viewing on digital interfaces (Web).

This combination ensures that BitERP is seen as a robust and serious solution, but also accessible and easy to use.

Typography

For the brand's tone of voice, we chose the Comfortaa typeface family to create communication that conveyed modernity, fluidity, and proximity to the audience. Ensuring clarity and legibility together with the contrast of the defined color palette.

Patterners

Patterns were produced for use in graphic images, composing and reinforcing the message of the created identity.
Thus, the logo was designed to be flexible in its use, including the different ways of using colors from pattern creations.

Image Usage

To maintain the good use of the BitERP identity, images should use shades of gray, black, or white (not camera filters, but background colors or shades of the image), with a simple background, such as the image demonstrated in “Patterners” to allow for stylization.
Furthermore, the aim of the images will always be to convey trust, technology, automation, and proximity to the audience.
For example, graphs, neural connections, pixels, squares, and computers.